A Major Shift in Book Publishing

February 29, 2012 By Dan Poynter

There is a major change going on in book publishing. Some publisher see it and are scared. Some are trying to change. Some do not even see it yet.

Eyeballs are moving from print to online. We see this in newspapers and magazines as well as books. Advertisers are following the eyeballs and are shifting their promotion money from print publications to the Web. Subscribers are reading online.

Newspapers are downsizing and going out of business. Magazines are closing down. The driving force is economics.

The old larger publishers have been the Big Six in New York. The new larger publishers will be Amazon, Apple, BarnesAndNoble.com, and Google. These resellers of information (nonfiction) and entertainment (fiction) are becoming publishers. They are inviting authors to cut out the publishers and deal directly with them.

Where is publishing going?

Read the rest of the story.

Dan Poynter is "The Book Futurist." Read his blog at http://ParaPub.com.